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WEBSITE MARKETING

5 Deadly Small Business Marketing Mistakes...And How To Fix Them
By: Developer Shed
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    2003-12-09

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    5 Deadly Small Business Marketing Mistakes...And How To Fix Them
    by Irene Brooks

    Studies have shown that 93% of small businesses
    will fail within their first year in business.
    From the 7% that make it past their first year,
    only 50% will make it past five years.

    Here are various marketing mistakes that kills the
    majority of small businesses within their first
    year. Most of the mistakes surround the mystery
    and myths of marketing.

    My intention in writing this article is to help
    the small business owner avoid these deadly
    mistakes and increase their chances of survival.



    1. Not Having A Marketing Plan

    Studies have shown that small businesses with a
    marketing plan experience a 24 to 30% improvement
    in sales over those without.

    If the thought of writing a marketing plan leaves
    you in a cold sweat, never fear. Writing a
    successful marketing plan is something that you
    can do in one day. The key to writing a good
    marketing plan is answering some key questions and
    setting a foundation for how you are going to
    create awareness of your business to your target
    market.

    There are many places that the entrepreneur can
    get a template for writing a marketing plan for
    free. The small business administration is a
    great resource for a template.

    One more word of advice on creating your marketing
    plan, make sure your plan FEELS good to you.



    2- Executing Hit or Miss Marketing Techniques

    Most business owners buy advertising without
    exploring which venue might be right for them. On
    top of that, they don't test any of their
    advertising. Buying advertising without measuring
    results is like buying an appliance and never
    plugging it in to see if it works! None of us
    would ever do that, would we?

    Then why would you buy advertising without testing
    results? You don't know if you've received your
    money's worth.

    Marketing dollars, spent correctly will make you
    money, not cost you.

    Take a look at who your target audience is. What
    do they read? Who do they listen to? Where do
    they congregate? Explore ways to reach them were
    they are. Your target market will not come to you
    unless you go to them first.



    3- Negative Networking

    So, you have a business, you join the chamber of
    commerce or you join a networking group on the
    internet. You figure that the reason you're there
    is to hand out your business card, solicit
    business go home and wait for the phone to ring or
    your shopping cart to become overflowing with
    orders, yes?

    No.

    The purpose of networking groups is to establish
    relationships with others. Networking situations
    are not meant to close sales, they are designed to
    establish relationships and create referral
    opportunities.

    In order to be really effective in a networking
    situation, try being interested in the other
    person.

    Really listen.

    When was the last time you felt really listened
    to?

    How did it feel to be heard completely? Pretty
    good, I'd bet.



    Imagine how wonderful your prospective client or
    customer will feel if you really listen to them.
    Do you think you'll make an impression?

    You bet!

    Making a solid impression is the purpose of these
    groups. Utilize them correctly and you'll be
    surprised at the opportunities that come out of
    them.

    4- Not seeking appropriate support

    Most entrepreneurs are great at what they
    specialize in, but are not educated in many
    aspects of running a business. Because they may
    be lacking skills in bookkeeping, marketing, or
    distribution, these weak areas are the areas that
    will cause their business to fail. How many
    extremely talented business owners are out of
    business today? Do you think that business ownder
    of defuncnt companies took the time to avail
    themselves of the proper support and resources
    that they needed, they'd be out of business today?
    Probably not.

    Instead of seeing a bookkeeper, accountant,
    marketing consultant or coach as just another
    expense, view these as investments in the survival
    of your business. There are many things that you
    need to help you run your business. Having the
    proper individuals on your team is one of them.

    Explore your options and get the proper support
    that you need to help your business grow and
    prosper.

    5- Inability to distinguish between being talented
    and being business savvy

    There is a saying that goes, "Any fool can make
    soap, but it takes a clever man to sell it".

    Many of my clients are initially resistant to
    marketing because they are under the impression
    that as long as they are good at what they do, the
    word of mouth will carry them through. This is a
    very costly myth to hang your hat on.

    It's important to create a marketing system that
    is comfortable for you as a business owner that
    will constantly keep a flow of customers coming to
    you. If word of mouth is the way that you want to
    grow your business, great.

    Referral marketing is extremely powerful in
    helping you grow your business. However, it is
    very important that you create a S-Y-S-T-E-M which
    stands for Saving Your Self Time Energy & Money.
    Creating a system for generating referrals is
    important.

    Word of mouth is rather hit and miss, people are
    busy and forgetful, so to just pray that someone
    will remember to refer you will not get you a
    consistent flow of customers to your business.

    Instead, create a S-Y-S-T-E-M that ensure that
    your results are consistent, predictable and
    replicable.



    If you keep these deadly marketing mistakes in
    mind while growing your business, get the support
    and help that you need, you will increase the
    chances of not becoming part of the failed
    business statistic.

    ------------------------------------------------
    Irene Brooks is President of 3-D Success Partners.
    A Business and Life Coaching firm that specializes
    in helping small businesses to create a constant flow of customers without wasting time or money on ineffective marketing techniques. You can contact Irene by
    calling 919-894-1732 visiting her website at
    http://www.3-DSuccessCoach.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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