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WEBSITE MARKETING

5 Breakthrough Marketing Ideas
By: Jase Dow
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    2005-02-22

    Table of Contents:
  • 5 Breakthrough Marketing Ideas
  • What would constitute...
  • When people are...

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    5 Breakthrough Marketing Ideas - What would constitute...


    (Page 2 of 3 )

    What would constitute a breakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.

    Here are five ideas to get your marketing headed for a breakthrough:

    1. Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

    2. Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

    3. Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

    4. Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.

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