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WEBSITE MARKETING

4 Sale Thieves You Need To Be On The Lookout For
By: Allyn Cutts
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    2006-01-04

    Table of Contents:
  • 4 Sale Thieves You Need To Be On The Lookout For
  • Go ahead and...
  • Offer an unconditional...

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    4 Sale Thieves You Need To Be On The Lookout For - Go ahead and...


    (Page 2 of 3 )

    Go ahead and MAKE your product or service a priority. Dramatize the benefits they’ll experience, sweeten the deal until it’s irresistible, and put a deadline on it. Make it “too good to pass up!”

    3. The "I’m in no hurry" attitude.
    Procrastination is criminal in the marketing world. Yeah, procrastination steals money right out of our pockets! The customer comes... he sees... he wants... but when he puts it off, he never does get around to buying!

    What happens in the short time after he walks out without the purchase? Time quietly fades the emotions that were driving the sale, and the desire to shell out the dinero for your product soon fades away entirely.

    Don’t let them leave without making the purchase. Now you can’t put a gun to their head and force them to buy, but you can make a deadline on the special. A “take it or leave it” offer just might inspire the procrastinator to act now.

    4. The "I don’t trust you" attitude.
    Buying is risky business, and most people fear making a foolish investment more than they fear never getting the product. You can allay those fears simply by implementing a few tactics that evoke trust and confidence for the buyer.

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