4 Sale Thieves You Need To Be On The Lookout For
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Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers.Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing... customers have the power to decide whether or not to buy your product.
Yeah, the products and marketing methods are changing constantly, but the driving force that motivates sales remains unchanged... so do the 4 things that steal sales right out from under your nose.
1. The ďI donít need itĒ attitude.
Letís face it... need has little to do with what people buy or donít buy in the American culture. Want has everything to do with whether they do or donít buy. The most crucial aspect of getting a high number of sales is targeting the right market. It does little good to advertise to people who really arenít interested.
What are you advertising? Where are you advertising? These two questions go hand in hand. If youíre trying to sell hunting gear, it would make little sense to target mothers with small children. Sure a FEW of them hunt, but your return for the cost of advertising is going to be pretty low. Pay attention to what your target audience reads, and invest your advertising bucks wisely.
2. The "I canít afford it" attitude.
In a few rare cases, that may be true, but usually ďI canít afford itĒ can be interpreted as, Itís not high on my list of priorities.Ē We can usually find the money for the things we really want.
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