4 Dynamic Marketing Tactics - Then include a...
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Then include a discount price offer if they buy
before a certain deadline (more money saved). Finally,
figure out how you can deliver all or some of what they are
buying immediately (more time saved).
Tip: If you cannot deliver all or part of your product
immediately, add something to the purchase that you can
deliver immediately. It can be as simple as a series of
helpful tips related to your product posted on your web site
...but available only to new customers.
3. Make Buying Easy
Make it easy for potential customers to buy from you and
more will buy. Look for ways you can make your buying
process easier - and faster.
For example, design your selling procedure so prospects do
not have to make unnecessary decisions. Every decision they
have to make interrupts the buying process ...and diverts
their attention away from completing the sale.
Tip: Don't ask for unnecessary information during the
ordering process. Instead, follow up after the sale with a
personalized "thank you" message - and include a brief
request for the information.
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