3 Strategies to Market Your Business Even When There`s No Money
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Many small and home based businesses know they need to market and yet, have little or no money to do so.Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.
The following three strategies have proven extremely effective for countless businesses as they can for you.
1. Press Releases – Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the media source you are sending it to. You can distribute press releases both online and off.
A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under “free online press release distribution.” Numerous listings will come up. Be sure to utilize the free services when on a limited budget.
There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.
Prior to writing a press release, determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate?
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