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WEBSITE MARKETING

3 Steps To Online Marketing Competence!
By: Jase Dow
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    2005-04-28

    Table of Contents:
  • 3 Steps To Online Marketing Competence!
  • Here's the crux...
  • Develop some tricks...

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    3 Steps To Online Marketing Competence! - Here's the crux...


    (Page 2 of 3 )

    Here's the crux of the biscuit.

    Until you commit any of the material you think you're actually learning to "long term" memory... to the point that you can prattle it off instantly when your spouse wakes you up in the middle of the night... you don't have it. What you think you know doesn't mean squat. Why? You're just too slow. You're not commercially adept, because you have to "think" about what you're doing.

    How do you become an unconscious competent, and therefore, "commercially adept"?

    3 Steps To Online Marketing Competence!

    1 - You have to get off you butt and try more things, with the understanding that you could very well fail. In marketing, there is no such thing as failure, only feedback. Put some skin in the game. Spend some time, put some money on the line, and chock it up to education. There is nothing like taking a little risk to supercharge your synapses, and burn those marketing lessons into your brain. Nothing.

    But it's all worthless unless you...

    2 - Ruthlessly track your results. There is absolutely no point in taking the aforementioned step without first putting a mechanism in place to measure results, and I'm not just talking about sales. For the first little while, you may well be focusing almost exclusively on clicks, or opt-ins, or time on page. As long as you do something with what you learn, that's OK. Don't be discouraged if at first you are disappointed with the results. Just take the feedback, and tweak your little experiments until they start moving in the right direction.

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