3 Steps To Online Marketing Competence!
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Whoever said knowledge is power, was wrong. Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them.
And then at a certain point they stop buying any more books, because they know EVERYTHING. But guess what? They don't practice any of it. And then they wonder why they're not making any money marketing online.
I'm going to let you in on a big secret. Until you actually do something with what you learn, you haven't really learned ANYTHING. If that's you, you would do well to go out of your way to buy as many books, courses, tapes etc. as you possibly can until you feel so stupid for learning the same things over and over again...or you go so broke... you're finally forced to get off your duff and do something with all that "knowledge". Good grief!
You would be amazed and stunned at the amount of money spent each year on marketing books, tapes, CDs, etc, that never get read, much less acted upon. The number is mind blowing. Everyone is looking for the silver bullet. Well I've got news for you, it's probably sitting right under your nose, on your book shelf, or on your hard drive somewhere right now, and you just don't know it. You're blind to it until one day; you see the same old tired idea presented in a slightly different light and aha!
Finally you get it.
Finally your mind puts those pieces together in a way that inspires ACTION. Was it due to some brilliant wordsmith who reached deep into your cranium, pulled some levers and switches until you suddenly became an online marketing genius actually capable of doing something? Probably not. It was the repeated exposure to a very simple but subtle idea, viewed from a variety of different angles until you finally got it. You finally understood what you needed to do to twist it just so...so it would work, FOR YOU!
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