3 Steps To Effectively Increase Your Marketing Response
by Frank Bauer
It's well knownthat internet marketers are in the business of
marketing. To become successful in business, it's crucial to
actively promote your business to gain new customers. Let's
face it... No promotion, no new customers. It's a simple as
If you've everspent money on advertising before, you will know
that it can be a costly process. Whether the cost is measured
in time, effort, money or a mixture of all three - the one thing
that counts the most is the results. A lack of results from a
marketing campaign can be a real disappointment.
More often thannot, it is a case of hit-and-miss which leads to
frustration and a wasted advertising budget.
This article willexplain three steps that you can take to gauge
how effective your marketing campaigns are and to rapidly
improve the response rates of future campaigns. It also brings
to light some relatively unknown tactics that some advertising
companies are employing to rip-off their customers. I hope
you're not one of those customers... But you might have been
already without even realizing it.
Step 1: T&T
You may or may notwork out a proper campaign for your
promotions, but let me make a suggestion to you if I may? You
really should be Tracking and Testing. If you don't know how
responsive a particular ad is, how can you possibly gauge the
ad's effectiveness? Not by guessing, that's for sure! It is
essential that you T&T because this keeps you in control of your
If your campaignsaren't creating the desired outcome - signups,
sales, opt-ins etc., something needs to be changed. By T&T, you
can make changes, retest and gauge the results to repeat the
process until you do generate the necessary effect and therefore
increase your profits.
Step 2: Tweaking
What areas needlooking at? Here is a short list of questions
you can ask yourself. The answer to these questions should be
" Yes". If the answer is "No", then simply tweak the itemand
T&T to produce a better response.
Does it have an eye-catching headline? Is it well written with
the correct grammar and punctuation? Have you edited it over
and over to create what you'd consider a perfect advertisement?
Does it use hypnotic words and phrases that grab the interest of
the reader? Does it make the reader want to click through to
your web site while pulling out their credit card? If you
wouldn't respond to the ad yourself, a rewrite is a must.
If you truly aim to make sales, your advertising needs to be put
in front of the people who will want to purchase your product.
Have you carried out or have access to market research data on
the product you are offering? If it's a niche-target product,
are you targeting the appropriate audience? Have you polled
your list or web site visitors to find out what they really
want? Feedback is precious and should be taken into serious
Does your sales page load quickly? Does it look good to the
naked eye without making you frown or close the site in pain?
Does it have an eye-catching headline? Does it appeal to the
reader's sensibilities and rouse their emotions? Have you used
short paragraphs? Have you included bullet point lists? Have
you refined the copy over and over again to make it as sharp as
possible? Have you made it so there are no unanswered questions
for the customer to ask?
Have you included a guarantee that removes the risk taken by the
customer? Have you provided several payment options where
applicable? Have you made the purchasing process as quick and
simple as possible? Have you included your contact details?
If everything else appears to be set correctly but you're still
not receiving the response you need, consider revising the price
and T&T. Use a split tester if possible to see which price
receives the better response (and it's not always the cheaper
price surprisingly). 100 is a good number to use for
split-testing. ie: If you'retesting two pages, the first to
receive 100 responses is the one to adopt.
Step 3: QA
Usually QA standsfor Quality Assurance and it still does, but
in this instance, it also means Quality Advertising. T&T and
Tweaking can be an ongoing process that you continually carry
out using free or paid advertising.
There are manyforms of advertising available on the internet.
Free advertising methods are excellent for T&T because they can
illustrate how well an ad pulls through an ezine orsolo ad.
You can also gauge how effective your sales page is by
click-thru statistics in traffic exchanges etc. But for now,
let's concentrate on the effective, paid advertising methods.
Why? Because paid advertising brings results... Well it should
-- but it doesn't always!
It is imperativethat you gauge the effectiveness of the
advertising vehicle that you are utilizing through T&T. If you
don't, you could be throwing your hard-earned dollars straight
down the drain.
If you have paidfor an advertising campaign through a company
and the results are less than you hoped for, you need to look
into why the results were dismal. How do you do that? It
certainly pays to ask questions and dig deeper to see exactly
how your advertisement is being delivered.
In fact, I can saveyou some time and really open your eyes to
some marketing methods that you probably didn't even know
existed! These are methods that are being used quite frequently
by some online companies who provide traffic and advertising
You really need toknow about them now so you don't fall into
that trap. Most of us have already and didn't even know it,
Click here todownload my free report, "What Every Marketer
Should Know Before Paying for Advertising".
If you utilize the3 steps I've described above, you'll discover
that your hard work really does pay off. Increased profits can
indeed be yours with the right work ethic and the right quality
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About the Authors: Frank Bauer lives inGermany & Eva
Browne-Paterson in Australia. Theyhave been marketing online
for a total of over 20 years.
He has beenpublishing the More4you Newsletter since 1996, is
the owner of Add2it.com, More4you.ws and FrankBauer.name.
She has beenpublishing EvieB's New-Z since 2001, is the CEO
of InstaPay and partner in the JVMoneyMakers.comgroup.
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