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WEBSITE MARKETING

3 Steps To Effectively Increase Your Marketing Response
By: Developer Shed
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    2004-11-01

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    3 Steps To Effectively Increase Your Marketing Response
    by Frank Bauer

    It's well knownthat internet marketers are in the business of
    marketing. To become successful in business, it's crucial to
    actively promote your business to gain new customers. Let's
    face it... No promotion, no new customers. It's a simple as
    that.

    If you've everspent money on advertising before, you will know
    that it can be a costly process. Whether the cost is measured
    in time, effort, money or a mixture of all three - the one thing
    that counts the most is the results. A lack of results from a
    marketing campaign can be a real disappointment.

    More often thannot, it is a case of hit-and-miss which leads to
    frustration and a wasted advertising budget.

    This article willexplain three steps that you can take to gauge
    how effective your marketing campaigns are and to rapidly
    improve the response rates of future campaigns. It also brings
    to light some relatively unknown tactics that some advertising
    companies are employing to rip-off their customers. I hope
    you're not one of those customers... But you might have been
    already without even realizing it.

    Step 1: T&T

    You may or may notwork out a proper campaign for your
    promotions, but let me make a suggestion to you if I may? You
    really should be Tracking and Testing. If you don't know how
    responsive a particular ad is, how can you possibly gauge the
    ad's effectiveness? Not by guessing, that's for sure! It is
    essential that you T&T because this keeps you in control of your
    earnings.

    If your campaignsaren't creating the desired outcome - signups,
    sales, opt-ins etc., something needs to be changed. By T&T, you
    can make changes, retest and gauge the results to repeat the
    process until you do generate the necessary effect and therefore
    increase your profits.

    Step 2: Tweaking

    What areas needlooking at? Here is a short list of questions
    you can ask yourself. The answer to these questions should be
    " Yes". If the answer is "No", then simply tweak the itemand
    T&T to produce a better response.

    Ad Copy:
    Does it have an eye-catching headline? Is it well written with
    the correct grammar and punctuation? Have you edited it over
    and over to create what you'd consider a perfect advertisement?
    Does it use hypnotic words and phrases that grab the interest of
    the reader? Does it make the reader want to click through to
    your web site while pulling out their credit card? If you
    wouldn't respond to the ad yourself, a rewrite is a must.

    Product Demand:
    If you truly aim to make sales, your advertising needs to be put
    in front of the people who will want to purchase your product.
    Have you carried out or have access to market research data on
    the product you are offering? If it's a niche-target product,
    are you targeting the appropriate audience? Have you polled
    your list or web site visitors to find out what they really
    want? Feedback is precious and should be taken into serious
    consideration.

    Sales Page:
    Does your sales page load quickly? Does it look good to the
    naked eye without making you frown or close the site in pain?
    Does it have an eye-catching headline? Does it appeal to the
    reader's sensibilities and rouse their emotions? Have you used
    short paragraphs? Have you included bullet point lists? Have
    you refined the copy over and over again to make it as sharp as
    possible? Have you made it so there are no unanswered questions
    for the customer to ask?

    Order Page:
    Have you included a guarantee that removes the risk taken by the
    customer? Have you provided several payment options where
    applicable? Have you made the purchasing process as quick and
    simple as possible? Have you included your contact details?

    Price:
    If everything else appears to be set correctly but you're still
    not receiving the response you need, consider revising the price
    and T&T. Use a split tester if possible to see which price
    receives the better response (and it's not always the cheaper
    price surprisingly). 100 is a good number to use for
    split-testing. ie: If you'retesting two pages, the first to
    receive 100 responses is the one to adopt.

    Step 3: QA

    Usually QA standsfor Quality Assurance and it still does, but
    in this instance, it also means Quality Advertising. T&T and
    Tweaking can be an ongoing process that you continually carry
    out using free or paid advertising.

    There are manyforms of advertising available on the internet.
    Free advertising methods are excellent for T&T because they can
    illustrate how well an ad pulls through an ezine orsolo ad.
    You can also gauge how effective your sales page is by
    click-thru statistics in traffic exchanges etc. But for now,
    let's concentrate on the effective, paid advertising methods.
    Why? Because paid advertising brings results... Well it should
    -- but it doesn't always!

    It is imperativethat you gauge the effectiveness of the
    advertising vehicle that you are utilizing through T&T. If you
    don't, you could be throwing your hard-earned dollars straight
    down the drain.

    If you have paidfor an advertising campaign through a company
    and the results are less than you hoped for, you need to look
    into why the results were dismal. How do you do that? It
    certainly pays to ask questions and dig deeper to see exactly
    how your advertisement is being delivered.

    In fact, I can saveyou some time and really open your eyes to
    some marketing methods that you probably didn't even know
    existed! These are methods that are being used quite frequently
    by some online companies who provide traffic and advertising
    services.

    You really need toknow about them now so you don't fall into
    that trap. Most of us have already and didn't even know it,
    until now...

    Click here todownload my free report, "What Every Marketer
    Should Know Before Paying for Advertising".

    =>> http://www.add2it.com/services/advertising/

    If you utilize the3 steps I've described above, you'll discover
    that your hard work really does pay off. Increased profits can
    indeed be yours with the right work ethic and the right quality
    advertising vehicle.

    Are you looking for quality advertising?EQQU Ads are a NEW,
    Highly Targeted & Responsive form of advertising. Hundreds of
    thousands of members will see your ad beneath their email
    display and receive $0.01 per click-thru to view your web site
    for 60 seconds. They provide full statistics. For details,
    please check the URL in the resource box below.

    --

    About the Authors: Frank Bauer lives inGermany & Eva
    Browne-Paterson in Australia. Theyhave been marketing online
    for a total of over 20 years.

    He has beenpublishing the More4you Newsletter since 1996, is
    the owner of Add2it.com, More4you.ws and FrankBauer.name.

    She has beenpublishing EvieB's New-Z since 2001, is the CEO
    of InstaPay and partner in the JVMoneyMakers.comgroup.

    Highly Targeted& Responsive Eqqu Ads:
    http://www.add2it.com/services/advertising.shtml

    Link statistics, forwarding and split-testing system, Add2it
    Go-To Pro: http://www.add2it.com/scripts/go-to-pro.shtml


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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