3 Marketing Myths that are Stopping you Succeed! - Only offer one...
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Blasting Myth 2:
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily understood product or service range. You should be able to explain each of your products in one or two sentences. If you can't do this - how do you expect your potential buyers to understand what they are buying?
Myth 3: Everybody Needs My Product or Service
Unfortunately, most people don't believe that they do need a particular service of product. Obviously with items such as Ipods - your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars. Much of this was spent on research into what there market wanted - and they got it right!
If you believe this myth then you also believe that you can succeed without doing much marketing or selling. Unfortunately, despite what some marketers tell you - it does not happen that way.
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