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3 Marketing Mistakes Web Site Designers Make When Selling Their Services
By: Jennifer McGroary
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    Table of Contents:
  • 3 Marketing Mistakes Web Site Designers Make When Selling Their Services
  • Here's a brief...
  • A better way...

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    3 Marketing Mistakes Web Site Designers Make When Selling Their Services - Here's a brief...

    (Page 2 of 3 )

    Here's a brief blurb that you can use:

    "Each web site we design has unique elements specific for that particular company. Therefore we do not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job.

    If you'd like a precise quote for your Web site, please fill out the following form."

    3) They use cool techie terms to motivate the prospect.

    Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast.

    Then I and click on the link that describes your services and you have something like this:

    "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site."

    Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much techno-babble!

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