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WEBSITE MARKETING

3 Marketing Mistakes Web Site Designers Make When Selling Their Services
By: Jennifer McGroary
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    2006-05-31

    Table of Contents:
  • 3 Marketing Mistakes Web Site Designers Make When Selling Their Services
  • Here's a brief...
  • A better way...

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    3 Marketing Mistakes Web Site Designers Make When Selling Their Services


    (Page 1 of 3 )

    They don't have their own domain. 1) If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no!

    So why would you waste your time and energy building a reputable web site design firm, under somebody else's domain? Somewhere down the road you'll eventually get your own URL, so start your business the way you want to finish it.

    It costs just $8.95 to register your own domain with GoDaddy.com for a year. Reliable hosting service can be had for less than $20 a month.

    I gleefully pay $18.95 a month for my service, and they include all sorts of neat perks. That's just 5 bucks a week, less than a dollar a day. If your biz isn't worth a $1 a day investment, then you should be looking for an alternative line of work.

    2) They don't offer any indication of their price range.

    Even if you don't want to give up the entire farm, always give your sites visitors some sort of indication of what your prices are like. This way if your design skills match what they're looking for, they have an idea on whether they can afford your services or not.

    The best way to do this, is to simply give a price range on your 'Request a Quote' page.

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