3 Easy Steps to Marketing Your Business to Success - Stop trading time...
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2. Stop trading time for money... and start creating products that will bring you passive income. You can create products from knowledge you already have, in a way that is easy to package and deliver, such as an ebook. Taking your expertise and bottling it actually allows you to help more people than you ever could one-on-one, and it lets those prospects who might not be able to afford your rates an option of still working with you, just in a different form.
3. Raise your fees. Once you start offering products, and start bringing in passive income, raise your one-on-one fees. Now don't gasp! What will raising your fees do? It will allow you to gracefully let go of some of those less than ideal clients and let you work with more of those whom you are best suited to serve. The increase in fees will, at the very least, offset the loss of revenue from the clients that have dropped off, but ultimately you will bring in more revenue by taking your business to a higher level of quality and commitment. It will also give you more time to create more products!
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