20 Major Marketing Mistakes - No1. Failing to understand the nature of Internet marketing - The second approach...
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The second approach is to accept the fact that you are not comfortable filling the role of salesperson.
Now this doesn't mean that you can merely ignore the problem of needing a salesperson in the hope that it will go away, because it won't! Like it or not, marketing is crucial to your success and it must take the prime spot in your online business plan. However, if you really feel that you can't take on this role then don't. Simply get somebody else who can fill the role.
This might mean taking on a partner, or employing someone to take care of your marketing for you, both of which are major, and possibly costly, steps. Nevertheless, your business will suffer badly if you donít put marketing at the centre of your operation and this in one bullet you are going to have to bite.
Of the many hundreds of new businesses that appear online every week the majority will fail and, of those that do make it, only a tiny proportion will be truly successful. In almost every single case the secret to their success lies in will be the importance that the business owner places on the role of marketing and on his own role as a salesperson.
About The Author:
Donald Saunders is the author of a number of internet marketing reports including 20 Major Marketing Mistakes. For more details please visit http://20-major-marketing-mistakes.com or pick up your own copy of this report at http://webmarketingcentre.
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