20 Major Marketing Mistakes - No1. Failing to understand the nature of Internet marketing
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A surprisingly high number of people who are new to the world of online marketing believe that it is a simple art. If only this were true!
Iím not saying that they believe that all they need to do is find themselves a product, build a website, plug-in an order system, place an advertisement or two and then wait for the money to roll in, but many people simply fail to appreciate the significance of the use of the word Marketing in the phrase "Online Marketing".
A quick look at the index of any online marketing course will an indication of just what is involved in setting up your own internet business with such headings as, "Building a website", "hooking-up your order pages", "Setting-up a newsletter", "Winning the search engine war" and a great deal more. Now, each of these elements is important in its own right, but together, they simply create the framework necessary to allow you to start marketing your products or services.
However, even once youíve dealt with all of this, people aren't going to start flocking to your website with their credit cards in their hands. You are going to have to go out and find your potential customers, get them to your website and then persuade them to buy your product or service.
So, the first question you need to ask yourself before you try and sell anything online is whether or not you are a salesperson?
Before you invest even one single penny in setting-up your online business, you have to understand that your principle role will be that of salesperson.
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