19 Secrets to Making Your Ad Copy More Effective - Try to include...
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15. Try to include some bonuses with the purchase and place them right after you talk about the price. That way, people will see that they're getting even more value with the purchase and it will also distract them from the negative thoughts they may have after seeing the price.
16. Include testimonials all throughout the letter. How do you get testimonials before you make a single sale? Simply, give your product for free to a certain number of people and have them tell you how they feel about it. If they have their own website, tell them that you will include their website in your sales letter if they write you a nice testimonial. The testimonials are good for people who cannot make up their mind whether to buy your product or not. When they see what other people are saying, they will have more belief.
17. Make a call for action. This is a "must." Tell them what you want them to do. "Click here to buy" , "Download the book here" , "Click here to download the software" , "Click here for an instant download" , and so on.
18. Include a PS at the very bottom. Almost everyone reads the PS statements. In your one, two, three, or however many PS statements you want to add, make your last call for action by either promising something or telling them that your offer may expire soon. That's your last chance to get them to buy your product. So, be creative with your PS statements.
19. Test everything. Make few versions of your ad copy, put them on a separate page and gather the results from each. Test different headlines, organize it differently, write a few versions of the body of your ad copy, etc. Whichever gives you the best results - keep it, and dump the others.
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