19 Secrets to Making Your Ad Copy More Effective - Make your sales...
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10. Make your sales copy friendly. How do you do that? Don't forget what separates amateur from a professional. You don't have to be perfect, but there's no reason for you to be sloppy either. What kind of a feeling do you get when you see clutter and how do you feel when you see a well organized page?
Provide a lot of white space. A white background with black lettering would be sufficient. Organize your page, align your text and images so when your visitor arrives, he or she feels comfortable and has a good feeling about it.
11. The only job of your sales copy is to sell and not impress. Keeping it as simple as possible will do you more good than trying to impress them with your design. Anything that you include in your sales letter and adds absolutely no value to the sales process, will only distract your visitors and break their concentration. You lost the sale.
12. People buy benefits. Your job with the ad copy is to tell your visitors what benefits they will get when they buy your product. More benefits, better the chances to make the sale. Organize the benefits so they're easily noticeable. So, if your visitors decide to just scan your page and not read it, they will at least see the benefits and maybe stop to read them.
13. Include a guarantee statement. That will increase the integrity. People will trust you more when you tell them that you guarantee your product, and that will deliver the benefits - or their money back.
14. Don't mention the price until the last quarter of your letter. And even then, make it sound that it will be their investment and not an expense. Tell them what they're investing in – the benefits - when they purchase your product.
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