19 Secrets to Making Your Ad Copy More Effective
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The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains. Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business.
Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.
Let's find out how to make your sales letter more effective.
1. Create a "teeth-pulling" headline. We live in a headline society. Ignore this fact, and you lose. With the overload of information, people don't have the time to stop at every webpage and read it. Instead, they use the headlines to direct their attention. If your headline doesn't pull them to your sales letter, they may just pass by your information and off they go to your competitor.
In your headline, do something for the reader. Tell them how to solve a problem, ask them a question that will peak their interest, give them what they want, pull them by their "teeth" and tell them to sit down and read. Instead of saying: "Increase Your Profits," say something like: "How to increase your profits for a whole 50% in the next month," or "How would you like to see your profits increase for a whole 50% in the following month?"
2. Include a picture of yourself in your sales copy. That will show people that you're not hiding behind your website and you're not afraid to back up your claims.
3. Introduce yourself before you start the body of your sales letter. That way when you make a statement with an "I" people won't be scratching their heads saying: "Who in the world is this person telling me all this stuff?"
4. Make your ad copy an article or a report of some sort. Educate them or inform them of something related to the product you're selling. Majority of the people don't go online to spend money but to read free information. When your ad copy sounds like an article, they will not ignore it. That's because they will not get the feeling that you're trying to sell them something. At least not at the beginning. Your job will then be to slowly lead them to your sales link.
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