14 Blazing Internet Marketing Tips - Search Engine Optimization...
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5. Search Engine Optimization
It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.
Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.
It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales.
With a pay-per-click program, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.
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