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WEBSITE MARKETING

12 Thoughts for Marketing: The Condensed Version
By: Developer Shed
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    2004-01-27

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    12 Thoughts for Marketing: The Condensed Version
    by WILD BILL

    1. The Power of Words..

    One and Two Word Headlines are real Attention
    Grabbers! Remember that your HEADLINE is the most
    important part of your ad.

    Use Power Words - For a reference list of the some
    of the best Power Words check:
    http://www.MakingProfit.com/mp/powerwords.html

    What, Where, Why, Who and How - One of the quickest
    ways to grab attention, is to pose a question to
    your readers they can`t help but answering!

    Use Facts - Although "Power" words are great eye
    catchers and help the flow of your copy, nothing
    beats providing facts and product details. Try
    "Dramatizing" your facts or use "Human Interest"
    Facts.

    Use Adjectives and Adverbs. If you are a writer or
    have ever studied writing, I`m sure that your
    instructors have burned into your mind, the fact
    that you need to minimize the use of adjectives and
    adverbs. Well, I`m here to tell you that they are
    wrong...well at least in the copywriting arena that
    is.

    Write, rewrite, rewrite, rewrite and re-write again...

    2. Testimonials:

    Show you prospect how your product has helped
    others.

    One Testimonial is Worth a Thousand Words.

    3. Make it convenient to do business with you:

    No Obligation Inquiries - Many consumers are wary
    of being harassed by salespeople. Put their mind at
    ease. Let them know that they won`t have to fight
    off salesperson after salesperson.

    Customer Service - Many consumers prefer the icing
    to the cake. They want to be catered to, no matter
    what the cost. If you can offer great service with
    low cost, you may have the winner you`re looking
    for.

    4. Know your target market and what they really want:

    Test the product market before you pick your product.
    It`s down right amazing how many companies decide
    on the product they know if there is actually a market
    for it..

    Specific Targeting - Keep your advertising focused.
    The wider your scope, the easier it gets to lose
    your reader. Write copy that coincides with current
    attitudes in your target group.

    Use Laser-Like Alignment - The most successful
    copywriters know that they must keep their
    copywriting aligned with the market niche.

    5. What to say....What to say:

    Tell Them What You Do, not how you do it! What they
    really want to know about is the end result. Your
    audience doesn`t want to know how you get the job
    done, they want to know what the job looks like when
    it is done!

    Tell Them What They Know - Another way to get your
    reader interested is to state a negative fact that
    your reader already knows, and offer a solution.

    Find the Good in Everything - Rather than try to
    hide negative sides to your product, try making
    them known with a positive twist.

    6. How can I get them to buy?

    Use "special" benefits to make your product more
    attractive.

    Offer Insider Information - People like to think
    they are getting something Exclusive or Special.

    Use "Reward" and "Introduction" techniques.
    "Because you are a valued customer" or
    "Introducing" a new product.

    Give a good reason for your price - Whether your
    price is higher or lower, explain why. Help the
    reader justify the purchase.

    Overcome any objections the buyer may have. You must
    be able to convince even the most hardened skeptics.

    7. How can I get them to buy NOW?

    Use Time Frames - Whenever it is possible initiate
    a time frame. One of the best motivators in ad copy
    is the time frame or better put the "Time Limit".

    Fear makes a great motivator. Fear of missing a
    great deal or fear of what can happen without your
    product.

    Motivate you reader to buy NOW. Make your product
    so attractive that your reader has no choice but to
    buy.

    Make Your Offer Irresistible - All good copywriters
    will tell you, the secret to great copy is to make
    it impossible to say "No"!

    8. How Can I Relate Better to the Reader?

    Ad copy must relate and communicate like average
    people.

    Be Personal - Address you reader in the first
    person. In many situations the "human touch" is a
    great benefit as well.

    Be Sincere - People can spot phonies and phony copy
    just as easy.

    Flattery Will Get You Everywhere - Vanity will
    serve its purpose, as long as you don`t overdo it.

    Speak to the Reader, not at the Reader

    Appeal to the reader`s emotions and instincts.

    Capture and keep the reader`s interest.

    Appeal to the reader`s ego and self-interest.

    Make your reader believe in you.

    Research - Know your product and know your
    audience!

    9. Prove It!

    Show the facts and proof of your claims.

    Showcase Your Guarantee - With the overwhelming
    abundance of Internet and Mail Fraud plaguing us,
    people need a guarantee. Put your prospect at ease.
    Clearly emphasize guarantees, no obligation
    inquiries and customer service. The bigger and
    longer, the better.

    10. Ok, they bought, now what?

    Don`t make the mistake of relying on one product or
    product line. You sales and marketing approach
    should be able to easily lead into back-end offers.

    11. Well, my ad has been running a while now...

    If it`s not broken....Don`t Fix It! That`s not to
    say that you shouldn`t test new marketing ideas,
    but never drop a winner.

    Emulate other successful (but not over used) ad
    copy structures.

    12. Are you Dedicated?

    Work, Patience and Sacrifice. Lets face it, if it
    were easy, everybody would succeed. To succeed you
    must dedicate yourself to doing what needs done not
    working on the clock. You must have the patience
    and persistence to tough out the hard times, and oh
    yes, there are hard times. Be prepared to sacrifice
    your time and too often your social and personal
    life in the pursuit of success. Nobody said it was
    an easy road to follow, and if they did.....They
    were lying!

    Get Things Done. Efficiency is getting the job done
    right; Effectiveness is getting the right job done.

    Follow Opportunity Instead of Savoring Security.
    Real worth and wealth is generated from within you.
    It comes from being prepared, knowing how to spot,
    act upon and capitalize from opportunities.

    "Wild Bill"
    ============================================
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    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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