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WEBSITE MARKETING

12 Reasons For Using RSS Marketing
By: Rok Hrastnik
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    2005-11-30

    Table of Contents:
  • 12 Reasons For Using RSS Marketing
  • People want to...
  • Either as an...

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    12 Reasons For Using RSS Marketing - People want to...


    (Page 2 of 3 )

    WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?

    a] People want to receive content in a controlled environment where they are in-charge, not the publisher.

    b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients' mailboxes.

    c] RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities.

    d] RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.

    e] When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.

    f] People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.

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