12 Great Reasons to Know Your Target Market - Does this mean...
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Does this mean that we sell ONLY to our target market? Of course not! And does it mean that you give up on those outside your market? Again, a resounding NO! What it does give you is a place to start. When you arenít sure WHY people outside your customer base arenít buying, the first thing to do is to target prospects that have the same characteristics of your current customers.
The second, later thing to do is to find out WHY those outside your base are not buying and see if you can change that. It may be as obvious as no one under 30 buying your wrinkle reducing cream, but most likely it will be much more complicated. Once you are able to determine the reason for a particular group ignoring your sales message, you can address that issue.
Written by: Greg Beverly
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