12 Benefits of Internet Marketing for Your Business - By looking at...
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7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride.
The Internet also allows for Viral Marketing - where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
9. Promote your "Brick 'n' Mortar" Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a "dummy map" on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your "Brick 'n' Mortar" premises.
You might advertise a promotion on your website encouraging the visitor to visit your "Brick 'n' Mortar" premises (eg. "At a branch near you!").
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