12 Benefits of Internet Marketing for Your Business - No more turning...
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No more turning customers away when its time to close shop, putting up a note saying "closed for public holiday", or leaving an irritating message on your answering service specifying your trading hours - tell them to visit your website for information they are looking for.
5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won't have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the "real world".
Your website is a self-service medium - for example, instead of having to wait in a long cue to pay your TV Licence, you can now do it electronically through the TV Licence website.
6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content you can "entertain" your customers. This will also help them remember you better.
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