11 Powerful Marketing Tips
by Bob Leduc
Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are you
Your customers buy your product or service to feel a
certain way after their purchase. Keep this in mind as you
develop your ads, web pages and other sales tools. Use
vivid word pictures to dramatize the pleasant feelings your
customers experience when they use what you are selling. It
intensifies their desire to have it and motivates them to
Continually test new advertising and marketing methods
...and old methods you never tried before. A good guideline
to follow is to allocate 80 percent of your budget to
proven promotions and 20 percent to testing new things.
Most businesses using this formula keep growing regardless
of changing market conditions and intense competition.
Reduce the size of your ads so you can run more ads for the
same cost. Don't be surprised if your short ads generate a
higher response than long ads - giving you a bigger return
for your expense. One of the most effective ads I ever used
was only 11 words.
Print your best small ad on a postcard and mail it to
prospects in your targeted market. People read postcards
when the message is brief. A small ad on a postcard can
drive a high volume of traffic to your web site and
generate a flood of sales leads for a very small cost.
Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull
passive words and phrases and replace them with active
ones. For example, change a phrase like "...it's practical
and inexpensive" to "...it's fast, easy and you save $99".
After telling prospects what they gain when they buy your
product or service, tell them what they lose if they do not
buy it. Most people fear loss more than they desire gain.
Customers want your product or service so they can enjoy
the benefits it provides. But they will want it even more
if you remind them of what they lose by not buying it.
You can eliminate any last minute hesitation prospective
customers may have by announcing a pleasant surprise near
the end of every selling procedure. For example, add an
unexpected bonus to each transaction immediately before the
final action that completes the sale.
You can boost your total sales volume and your average size
sale at the same time by combining 2 or more related
products or services into a Special Combination Package.
Set the price lower than the cost of buying each item
separately. This "special deal" will motivate both
procrastinators and bargain hunters to buy now.
You always need to find new customers. But don't overlook
the sales you can easily get from your existing customers.
It's easier to get more business from them than it is to
get any business from new prospects. Follow up with your
existing customers to get more sales of the same product or
to offer them additional products and services.
How would you react if you got a personal "thank you" from
a business several days after you spent money with them?
You'd feel good and probably want to do more business with
them. Give that same feeling to your customers. They will
reward you with more business - and a flood of referrals.
Convert your customers into publicity agents. Develop an
incentive for them to tell associates and friends about the
value of your products or services. An endorsement from
them can produce sales you would never get with any amount
How many of these 11 marketing tactics are you using? How
many have you overlooked? You are losing sales if you don't
use all of them.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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