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WEBSITE MARKETING

11 Powerful Marketing Tips
By: Developer Shed
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    2004-06-04

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    11 Powerful Marketing Tips

    by Bob Leduc

    Each of these 11 marketing tips is based on a marketing
    strategy or tactic proven to boost sales. How many are you
    using?

    Tip 1:
    Your customers buy your product or service to feel a
    certain way after their purchase. Keep this in mind as you
    develop your ads, web pages and other sales tools. Use
    vivid word pictures to dramatize the pleasant feelings your
    customers experience when they use what you are selling. It
    intensifies their desire to have it and motivates them to
    buy now.

    Tip 2:
    Continually test new advertising and marketing methods
    ...and old methods you never tried before. A good guideline
    to follow is to allocate 80 percent of your budget to
    proven promotions and 20 percent to testing new things.
    Most businesses using this formula keep growing regardless
    of changing market conditions and intense competition.

    Tip 3:
    Reduce the size of your ads so you can run more ads for the
    same cost. Don't be surprised if your short ads generate a
    higher response than long ads - giving you a bigger return
    for your expense. One of the most effective ads I ever used
    was only 11 words.

    Tip 4:
    Print your best small ad on a postcard and mail it to
    prospects in your targeted market. People read postcards
    when the message is brief. A small ad on a postcard can
    drive a high volume of traffic to your web site and
    generate a flood of sales leads for a very small cost.

    Tip 5:
    Active, stimulating words and phrases keep prospects
    interested in reading your sales copy. Look for dull
    passive words and phrases and replace them with active
    ones. For example, change a phrase like "...it's practical
    and inexpensive" to "...it's fast, easy and you save $99".

    Tip 6:
    After telling prospects what they gain when they buy your
    product or service, tell them what they lose if they do not
    buy it. Most people fear loss more than they desire gain.
    Customers want your product or service so they can enjoy
    the benefits it provides. But they will want it even more
    if you remind them of what they lose by not buying it.

    Tip 7:
    You can eliminate any last minute hesitation prospective
    customers may have by announcing a pleasant surprise near
    the end of every selling procedure. For example, add an
    unexpected bonus to each transaction immediately before the
    final action that completes the sale.

    Tip 8:
    You can boost your total sales volume and your average size
    sale at the same time by combining 2 or more related
    products or services into a Special Combination Package.
    Set the price lower than the cost of buying each item
    separately. This "special deal" will motivate both
    procrastinators and bargain hunters to buy now.

    Tip 9:
    You always need to find new customers. But don't overlook
    the sales you can easily get from your existing customers.
    It's easier to get more business from them than it is to
    get any business from new prospects. Follow up with your
    existing customers to get more sales of the same product or
    to offer them additional products and services.

    Tip 10:
    How would you react if you got a personal "thank you" from
    a business several days after you spent money with them?
    You'd feel good and probably want to do more business with
    them. Give that same feeling to your customers. They will
    reward you with more business - and a flood of referrals.

    Tip 11:
    Convert your customers into publicity agents. Develop an
    incentive for them to tell associates and friends about the
    value of your products or services. An endorsement from
    them can produce sales you would never get with any amount
    of advertising.

    How many of these 11 marketing tactics are you using? How
    many have you overlooked? You are losing sales if you don't
    use all of them.

    Bob Leduc spent 20 years helping businesses like yours find
    new customers and increase sales. He just released a New
    Edition of his manual, How To Build Your Small Business Fast
    With Simple Postcards ...and launched *BizTips from Bob*, a
    newsletter to help small businesses grow and prosper. You'll
    find his low-cost marketing methods at: http://BobLeduc.com
    or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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