11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them - That little goldmine...
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That little goldmine of proven buyers available to you "on the cheap" is already yours in the form of current and previous customers.
Any respected marketing guru, past or present, online or offline, will tell you that the biggest asset your company has is your customer base.
Avoid this mistake by:
Realizing that, when a sale is finalized, it is the beginning of your relationship with that customer, not the end.
Offering additional products or services to current customers. If you don't have your own to offer them, then develop a referral, joint venture or product bundling program so you can reap profits from your already-interested (and buying) customers.
MONSTROUS Marketing Mistake Number 11: Not Systematically Following Up on Leads
The least expensive part of business is making the sale. The most expensive is generating leads - finding the people who are interested in what you have.
Once you find people who express an interest in what you have to offer - whether they buy from you or not - you MUST develop a follow up system that will keep marketing to those interested prospects. A person who has expressed interest in your products and services is far more likely to eventually buy from you than someone who did not respond at all!
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