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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
By: Jase Dow
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    Table of Contents:
  • 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
  • To stay in...
  • The fear of...
  • Avoid this mistake...
  • If your competitor...
  • Targeting a niche...
  • That little goldmine...
  • Curbing the tendency...

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    11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them - If your competitor...

    (Page 5 of 8 )

    If your competitor wants to be the low price leader, let him. Don't try to become the "lower price" leader. Chances are this will lead you to financial problems because it will thrust you into an ugly price war.

    If your competitor wants to tout low prices, then you focus on value. Bargain hunters don't necessarily want the lowest price. They want the best VALUE. Make what you have to offer something of value.

    Avoid this mistake by:

    Finding an unmet need or want of your target market, and fill it to differentiate your products and services from your competitors.
    Giving customers a reason to choose you over your competitors. Define your USP, and identify your niche market.
    MONSTROUS Marketing Mistake Number 8: Not Targeting a Specific Market

    If you believe your market is "everybody," you will struggle to attract people who will buy from you. The value of target (niche) marketing is one of the toughest sells I make to my clients. They understand the logic of it, but the "fear of losing a potential customer" gets the best of them.

    Avoid this mistake by:

    Viewing the practice of niche marketing as inclusive, not exclusive.
    Think of your business as part of a person's support group. It's logical to say, "Everybody needs a support group so my business should attract everyone." But, will it? People - your customers - want to go to a support business that understands their specific concerns, needs, and wants. Make sure you ARE that business by targeting a niche market.

    MONSTROUS Marketing Mistake Number 9: Targeting a Market You Can't Reach or One That Can't Afford You

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