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WEBSITE MARKETING

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
By: Jase Dow
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    2005-01-31

    Table of Contents:
  • 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
  • To stay in...
  • The fear of...
  • Avoid this mistake...
  • If your competitor...
  • Targeting a niche...
  • That little goldmine...
  • Curbing the tendency...

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    11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them - Avoid this mistake...


    (Page 4 of 8 )

    Avoid this mistake by:

    Remembering that, what is old to you, is new to an untapped target market. If you have a promotion that is consistently getting you results, stick with it until results show you its time for change.
    Testing new promotions without abandoning the current one. Then track results. Never swap a current promotion with a new one that hasn't been tested.
    MONSTROUS Marketing Mistake Number 6: Relying on Networking to Generate Sales Leads

    Joining the Chamber of Commerce and schmoozing at association meetings can put you in contact with vendors and possible joint venture partners, and will be invaluable exposure for you as a community supporter - but it will rarely generate substantial sales leads.

    Everyone else who attends these "meet and greet" assemblies is there to do the same thing you are. You may be able to make some valuable contacts for future ventures and promotions, but one-on-one networking is time-consuming and results are unpredictable.

    Avoid this mistake by:

    Treating networking opportunities the same as any other marketing tactic. Track results by determining your costs and measuring your payback.
    MONSTROUS Marketing Mistake Number 7: Doing What Your Competitors Do

    It's important to be aware of what your competitors are offering, but do not let it dictate the strategy you use for your own business.

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