11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them - The fear of...
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The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet, there is a point at which we are so busy preparing, organizing, and researching to prevent failure that we never get around to the actual marketing of the business. Here are two things to remember:
Activity is not productivity.
In order to sell a million of something, you have to sell the first ONE.
Avoid this mistake by:
Doing something! If you believe in your business and have done your detective work, it's time to dive into the marketing pool. Start small, track results and build from there.
Not being afraid to make a mistake. Mistakes are the entry to success. At the very least, a failed promotion means you have SUCCESSFULLY determined what promotion does not work. And, to learn what does NOT work is a valuable tool in getting you closer to discovering what WILL work.
So, go ahead. Fail a little. It will make your eventual successes even sweeter.
MONSTROUS Marketing Mistake Number 5: Boredom
When I was working for an ad agency many years ago, I had one client that was running an extremely successful ad campaign. After about six months, I received a phone call from the client. He wanted to develop an entirely new campaign. When I asked, "why?" he simply said, "I'm bored with the one we have."
That client may have had the money to spend on a new campaign due to "boredom" but you and I usually don't. Yet, I've often seen my small business clients switch promotions for the same reason. This is detrimental to your business!
"Losing money" is a reason.
"Boredom" is not.
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