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WEBSITE MARKETING

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
By: Jase Dow
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    2005-01-31

    Table of Contents:
  • 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
  • To stay in...
  • The fear of...
  • Avoid this mistake...
  • If your competitor...
  • Targeting a niche...
  • That little goldmine...
  • Curbing the tendency...

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    11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them - To stay in...


    (Page 2 of 8 )

    To stay in business you must profit.
    To profit you must sell.
    To sell you must market.

    The good news is that, with a marketing strategy, you take the control out of your potential customers' hands and put it into your own. If you have a product that will "practically sell itself," then your marketing job will be easy. Just remember that the job must still be done.

    Avoid this mistake by:

    Defining your niche market and USP (Unique Selling Proposition) that differentiates you from your competition.
    Developing a marketing action plan and strategy to reach your niche market with your USP message.
    MONSTROUS Marketing Mistake Number 3: Trying to Reinvent the Wheel

    Marketing is an age-old practice with some very basic principles. Yet, I'm sure you've read many marketing information products that stress the importance of being innovative and creative with your marketing efforts. It's easy to get caught up in the innovation process and forget that the REAL focus should be on results.

    Avoid this mistake by:

    Emulating success instead of trying to create something completely new. Please note that I am not saying, "copy" what others are doing. Look at the basic structure of a tactic, campaign, advertisement, or event and use the same formula as a basis for developing your own tactics.
    Realizing great marketing ideas are used over and over again with just the right twist to make them fit a specific business. Focus on results, and choose imitation over innovation to create your own twist on a proven, winning technique.
    MONSTROUS Marketing Mistake Number 4: Over-Preparing and Doing Nothing

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