10 Steps To Unleash Your Lead PR Machine - Once a month...
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Step 7 - Once a month, target your core media list and distribute a press release or pitch for a major theme. Post all press releases on a national wire service such as PRWeb and send copies of your press releases to clients and prospects. Don't forget op-eds and letters to the editor.
Step 8 - Follow-up with your core media list by telephone and offer some new piece of news or trend angle that you did not include in your pitch or press release.
Step 9 - Track media coverage in local and trade press, set-up Google Alerts for a number of key related terms and reprint for marketing purposes any media coverage received.
Step 10 - Send handwritten thank you notes (or t-shirts) to members of the media to thank them for an interview or mention.
Are you starting to get a glimpse of how combining advertising, PR and referrals can build momentum and create marketing energy?
John Jantsch is a marketing coach, author and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Grow Your Small Business Like Crazy by visiting http://www.ducttapemarketing.com
Copyright 2005 John Jantsch
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