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WEBSITE MARKETING

10 Steps To Unleash Your Lead PR Machine
By: John Jantsch
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    2005-12-04

    Table of Contents:
  • 10 Steps To Unleash Your Lead PR Machine
  • Create three or...
  • Once a month...

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    10 Steps To Unleash Your Lead PR Machine - Create three or...


    (Page 2 of 3 )

    Step 2 - Create three or four central media themes for the year that support your core marketing message.

    Step 3 - Create a list of ten to twelve minor, but interesting, marketing related themes for ongoing PR. You need to fill in with volume while you are working on the front page feature.

    Step 4 - Create a PR calendar and assign a PR theme and goal for each month. Focus on one publication or one writer and you will be amazed at how much you can accomplish. Remember to target editorial calendars (Publications will often assign themes to a month. Match your pitch to their theme.)

    Step 5 - Write a fully developed pitch for each of your major themes - A pitch is a story idea that you can "pitch" to a member of the media. This is not a press release, but more of a sales job. Wrap your story idea around a news angle or trend and package the pitch to interest the readers of a specific publication you are pitching. You can change and repackage your pitches as needed. These are reserved for your central media themes.

    Step 6 - Formulate one page press releases with catchy headlines for each of your minor themes. Here's my free press release writing application.

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