10 Steps To Unleash Your Lead PR Machine
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PR is a powerful small business marketing tool.By PR, I mean getting positive press mentions about your firm in local, trade and national publications.
The reason these mentions are so powerful is because they are seen to come from unbiased 3rd parties. So, they are more believable. People are conditioned to think your ad messages are just sales hype, but when they read about how great you are in the local business journal, it must be true.
A lot of people think that gaining positive PR is luck. Maybe that's true to a certain extent, but more than luck, its the result of a systematic commitment to generating PR.
PR is a funny thing, the more they write about you, the more they'll write about you. The hardest part is getting the PR machine rolling.
Here's my step by step system for generating positive press coverage.
Step 1 - Target your media sources, including a growing list of Internet based media and news resources. Start networking with these media targets today by requesting editorial calendars, sending industry information, commenting on stories they write, passing on surveys and data, inviting them to workshops. Build relationships before you ask for the order! Tip: Network with the advertising sales folks at the publications too, they will give you lots of good information about who does what and where in the course of trying to sell you an ad.
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