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WEBSITE MARKETING

10 Search Tips for Internet Marketers
By: Jase Dow
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    2005-04-20

    Table of Contents:
  • 10 Search Tips for Internet Marketers
  • How to make...
  • As a consequence...
  • How to make...
  • Every search engine...

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    10 Search Tips for Internet Marketers - As a consequence...


    (Page 3 of 5 )

    * As a consequence, you'll know what you can learn from them and more importantly you'll find what they are missing. Hence, you can find the way to beat them.

    5. How to make SERPs show only PDF file?

    Suppose you want to offer a free e-book, say "Greatest Marketing Secrets" which is in PDF format, you may want to know how many web sites are offering this free e-book.

    In Google can this be easily done by typing "greatest marketing secrets" filetype:pdf. You'll see how many web sites are offering that e-book and which web sites as well. Google has an ability to show another 12 non HTML file, such as Word, Lotus files.

    For Yahoo!, digging into advanced search tips link, you can achieve similar result.

    6. How to know whether your newly uploaded page is listed on search engines?

    Type; allinurl:yourhome.com/uploaded.html or site:yourhome.com/uploaded.html in Google.

    For AltaVista, Yahoo! Search, MSN, Excite and Northern Light, use url instead of allinurl. But unlike Google, you may have to place http:// in front of domain name in other search engines. For AllTheWeb and Lycos (for AllTheWeb results only) use url.all, and for Inktomi originurl.

    If you don't see any result or see something like "... did not match any documents", try again include "www" in front of domain. Both result can be different. If both results fail to show matching page, it means that page is not listed yet.

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