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10 Important Marketing Tips
By: Developer Shed
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    10 Important Marketing Tips
    by Bob Leduc

    Each of the following Ten Marketing Tips is based on a
    highly effective - but often overlooked marketing tactic.
    How many are you using? How many have you overlooked?

    Tip 1:
    Insulate yourself against the impact of change by
    increasing the number of products and services you offer
    ...and by using a variety of different marketing methods.
    Only a small portion of your total business will be
    affected if the sales of one product declines or the
    response to one marketing method drops.

    Tip 2:
    Customers are prospects too. Stay in contact with them.
    Find or develop other products or services you can offer
    them. It's easier to make a sale to a previous customer
    than to someone who never bought from you.

    Tip 3:
    Avoid making any claim that sounds exaggerated ...even if
    it is true. A bold claim creates doubt in your prospect's
    mind and jeopardizes the sale. Reduce any bold claims to a
    more believable level.

    Tip 4:
    Express numerical claims as odd numbers with fractions or
    decimals. For example, "Our clients save 17.7 percent"
    sounds more believable than "Our clients save 20 percent"
    ...even if 20 percent is the accurate number.

    Tip 5:
    To create an absolutely irresistible offer, combine a
    special discount price and a set of valuable bonuses in the
    same offer.

    Tip 6:
    Develop a series of 4 or 5 different special offers. Use
    them one at a time with an expiration deadline. When one
    offer expires, replace it with the next offer and a new
    deadline. Continuously recycle through the same series of
    offers. This enables you to keep using special offers to
    generate sales without taking time to develop new ones.

    Tip 7:
    If you're attracting many prospects who really don't have
    (or can't get) the money to buy your product or service need to change your market. Target a market where
    prospects have an intense desire for the benefits produced
    by your product or service - AND the money to buy it.

    Tip 8:
    Set yourself apart from competitors by offering an
    exclusive benefit your competitors cannot copy ...or one
    they're not willing to copy. One business owner I know
    includes his personal phone number on every order. His
    competitors don't - and they are not likely to start making
    themselves that accessible to customers.

    Tip 9:
    Advertising copy produces the biggest response when each
    reader can believe the message was written specifically for
    him or her. As you write any sales message, visualize
    you're writing to one person instead of to a large group of
    people. This will help you write in a less formal and more
    personal style.

    Tip 10:
    Most sales are not made on the first contact. Develop a
    method to capture and save the names and contact
    information of prospects who don't buy from you. Follow up
    periodically. A little gentle coaching will eventually
    convert many of them into buyers.

    Each of these 10 marketing tips implements a simple but
    highly effective marketing tactic. Take action now to apply
    those you overlooked. You'll be surprised by how much
    business it produces for you.

    Bob Leduc spent 20 years helping businesses like yours find
    new customers and increase sales. He just released a New
    Edition of his manual, How To Build Your Small Business Fast
    With Simple Postcards ...and launched *BizTips from Bob*, a
    newsletter to help small businesses grow and prosper. You'll
    find his low-cost marketing methods at:
    or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

    To Ezine Publishers and WebMasters:
    *** You have my authorization to use this article without charge so long as you include the copyright notice and the resource paragraph at the end of the article. ***
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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