10 Elements Every Direct Mail Piece Should Have - Contact information...
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9. Contact information. Provide your name, phone number, and Web address directly following the call to action. Whatever you ask prospects to do, give them the means to do it easily.
10. Return address. A return address ensures you’ll get returned mail from the post office and sends a message that you’re an established professional. People feel better knowing the company they’re dealing with has an actual location.
About The Author
Joe Niewierski, the VP of Marketing & Promotion at PostcardMania, became a published writer after graduating with a BA in Advertising from the University of South Florida. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.
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