10 Elements Every Direct Mail Piece Should Have
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Donít want your direct mail to end up in the trash with the rest of the unread mail?Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline thatís not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer.
2. A graphic that supports the message. The graphic should be easy to understand and add to the message the headline is trying to convey. For instance, if you are trying to get people to list their home you would want to show a home with SOLD sign clearly visible out front. That graphic reinforces the message more than a simple picture of a home.
3. Color that pops. Make the headline and other text stand out by using a color that stands out from the background color. When you look at the card, ask yourself, "What do I see first?" If your answer isn't the headline, you might want to tweak the colors.
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