10 Brilliant Ideas for Marketing Your Small Business - Business professionals are...
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Business professionals are frequently asked “What do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides. It should also identify the customers you are looking for. Example: I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexpensive ideas for promoting their businesses and for serving their customers so they promote their business too. I do this through my website http://www.brilliant-marketing-for-small-business.com.
On a regular basis (every 6-12 months), contact “old” customers. Let them know you are updating your database and need to confirm the information you have. Although this is not a sales call, it is common for lost customers to begin doing business with you again simply because you contacted them.
24-HOURS VOICE MAIL... for your convenience
If you have 24-hour voice mail (or an answering machine that is not also your home line), advertise that it is available 24 hours for your customers and prospects; include for your convenience. This is especially effective since many people review the mail and newspapers early in the morning, late in the evening, or on weekends!
When telling people what you do, use examples. Example: “I help people protect their property; I’m an insurance agent. In fact, last week I wrote policies for newly married couples needing renters insurance.”
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