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WEBSITE MARKETING

10 Brilliant Ideas for Marketing Your Small Business
By: Jase Dow
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    2005-03-09

    Table of Contents:
  • 10 Brilliant Ideas for Marketing Your Small Business
  • Use all company...
  • Business professionals are...
  • Anyone can promote...

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    10 Brilliant Ideas for Marketing Your Small Business - Business professionals are...


    (Page 3 of 4 )

     INTRODUCTION
    Business professionals are frequently asked “What do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides. It should also identify the customers you are looking for. Example: I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexpensive ideas for promoting their businesses and for serving their customers so they promote their business too. I do this through my website http://www.brilliant-marketing-for-small-business.com.


    DATABASE UPDATE
    On a regular basis (every 6-12 months), contact “old” customers. Let them know you are updating your database and need to confirm the information you have. Although this is not a sales call, it is common for lost customers to begin doing business with you again simply because you contacted them.


     24-HOURS VOICE MAIL... for your convenience
    If you have 24-hour voice mail (or an answering machine that is not also your home line), advertise that it is available 24 hours for your customers and prospects; include for your convenience. This is especially effective since many people review the mail and newspapers early in the morning, late in the evening, or on weekends!

     STORIES SELL!
    When telling people what you do, use examples. Example: “I help people protect their property; I’m an insurance agent. In fact, last week I wrote policies for newly married couples needing renters insurance.”

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