10 Activities for better marketing - When your answer...

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7. Tag Lines

When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.

• Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?

• Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?

8. Partnerships

Partner up with a few Realtors in you area, this way you can attend their open houses, this is a great way to make contacts and make people aware of all the programs you have available. Remember to be prepared with plenty of business cards and literature.

9. Product Knowledge

This is perhaps one of the most important marketing tools that you can posses. It is so important to have the ability to be able to speak off the cuff when asked about a particular product. It sends a clear message to the customer that you know what you are talking about, and the better you know the product the more confident you will be. Remember, your client is considering perhaps the biggest financial decision they will ever make, they need to trust you and believe in you! Take ten minutes out of every day to learn some of the benefits of the programs your company offers. You’ll be surprised at how quickly you become an expert.

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