You`re Not Linking, They`Ne Cot coming!
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Large companies tend to spend huge amount of money on the web. They put in so much with banner ads and did all they can not to mention a single external link on their site. They're really missing it big time.
A link is anything that mentions your web address on another. It can be a straightforward www text link, a banner or a button. It's getting hard these days to be in the top 10 on the search engines but most search engines base their position of your site on their listing by the way you appear on most sites. Well, once you give something, it will all return back to you. Why not give your link? Trade links with them and they'll will all come.
So if you're hesitant to give away links, you're missing a lot of traffic. On traditional marketing you make every effort not to mention something about your competitors, but on the web, you'll need to link to the same kind, meaning your competitors. For example, if you're on web design business like me, you would trade links with them and appear alongside in the search engine. The secret is linking. Now the question is who's among the famous web that contains millions of links: Altavista, Lycos, and Hotbot. It's simply because they took the time to link.
They are basically two types of links: reciprocal and non-reciprocal.
Reciprocal links are links based upon an informal agreement between site owners to display each other's links on each one. The agreement will last as long as each one continues to reciprocate or return the favor of the link. It can be a week, a month or a year.
There are ways to do a reciprocal link and they are as follows:
1. Web Rings - are small group of sites that revolves around a certain button or icon displayed on each participating sites. Each one takes turn randomly in displaying a link from different sites. By this way you are able to get an exposure right from your same category site. go: Nabaza.com Webrings
2. Banner Links - It can be a 426 x 60, 213 x 30 or a vertical banner. A good site that offers banner exchange is this one myBigMoney.com Banner Exchange A lot of viral business exchanges can also be yours go here: Nabaza.com Traffic Exchangers
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