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Writing Product Descriptions
By: KC Morgan
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    Table of Contents:
  • Writing Product Descriptions
  • Why Descriptions?
  • Optimized for Search Engines
  • Writing Great Descriptions

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    Writing Product Descriptions - Writing Great Descriptions

    (Page 4 of 4 )

    Writing great, compelling and optimized product descriptions for hundreds of items might seem extremely tedious and highly daunting. It isnít necessary, however, to wax poetic for five hundred words when discussing a shawl. Donít be afraid to keep descriptions fairly short and to the point (between 100 and 300 words is enough to accomplish your goal, and wonít compromise the quality of your content).

    Internet traffic moves very quickly, and most people linger on a single Web page for less than a minute. This means they wonít want to take the time to read lengthy descriptions anyway, so keep your words short and sweet (and keyword dense). Make sure your product pages can be easily and quickly skimmed, as this is all most Internet users do anyway.

    Your product descriptions should accurately draw a picture of every item even when every item clearly has its own corresponding picture. Sometimes, pictures donít work. Product descriptions should serve their purpose; namely, describing the product.

    Be sure to keep everything grammatically correct, to maintain a professional look and feeling on your site. Customers wonít feel comfortable buying from you if your site seems amateurish in any way.

    Do you have to spend hours and hours of your own precious time creating descriptions? There is always the option of hiring writers to do the work for you, but donít forget, youíll have to pay them. You may choose to pay a certain amount per description or per hour. This way, youíll have very professionally-written Web content and you can save yourself some valuable time.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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