Writing Product Descriptions - Writing Great Descriptions
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Writing great, compelling and optimized product descriptions for hundreds of items might seem extremely tedious and highly daunting. It isn’t necessary, however, to wax poetic for five hundred words when discussing a shawl. Don’t be afraid to keep descriptions fairly short and to the point (between 100 and 300 words is enough to accomplish your goal, and won’t compromise the quality of your content).
Internet traffic moves very quickly, and most people linger on a single Web page for less than a minute. This means they won’t want to take the time to read lengthy descriptions anyway, so keep your words short and sweet (and keyword dense). Make sure your product pages can be easily and quickly skimmed, as this is all most Internet users do anyway.
Your product descriptions should accurately draw a picture of every item even when every item clearly has its own corresponding picture. Sometimes, pictures don’t work. Product descriptions should serve their purpose; namely, describing the product.
Be sure to keep everything grammatically correct, to maintain a professional look and feeling on your site. Customers won’t feel comfortable buying from you if your site seems amateurish in any way.
Do you have to spend hours and hours of your own precious time creating descriptions? There is always the option of hiring writers to do the work for you, but don’t forget, you’ll have to pay them. You may choose to pay a certain amount per description or per hour. This way, you’ll have very professionally-written Web content and you can save yourself some valuable time.
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