Writing Product Descriptions - Optimized for Search Engines
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Well-written descriptions donít just engage traffic and compel them into buying, they add more content to your pages. The more content you have, the better your chances of being noticed by the search engines. For instance, a buyer looking for a black sweater has a good chance of finding your site, since you made sure to mention "black sweater" in your product description.
Remember, the Internet is built around keywords. Optimize your pages for search engines by including descriptive, keyword-rich text, and youĎre optimizing your pages to pull in more traffic. When your site appears in search engine results, people can find you. Sometimes, thatís all it takes to help you create a successful, revenue-generating site (and start making more sales).
To optimize your pages for search engines, use keywords and phrases average buyers might use for each product (clothing, womenís clothing, apparel, bags, tools, etc. for general keywords). This way, casual as well as specific shoppers will find your site, and subsequently all those great items youíve got to offer. Include the proper product name as well. Traffic might search for something by brand or name specifically, so be sure you donít miss hits simply because you arenít putting the right names in your descriptions.
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