Writing Product Descriptions - Why Descriptions?
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While the Internet is highly based on visual stimuli (streaming video, bright graphics, eye-popping pictures), itís very much based on text as well. Having text-based content on your site will boost your standings with the search engines even as it provides a new depth and interest for your visitors. Product descriptions do something a picture could never do by providing detailed, in-depth information to your traffic.
Customers are more likely to buy when they know more about what theyíre buying, down to the very smallest details. Having more knowledge gives them more confidence -- something youíll definitely need to inspire in your traffic if you want them to buy from you. Amazon.com (pictured), one of the most successful selling sites, contains highly detailed text descriptions for every product featured on the site.
Products, One by One
Each product on your site should have its own page. While itís fine to create group pages to display several items at once, buyers will want to delve into the details of potential purchases and take a closer look at those items which interest them the most. Make sure this is possible by creating a product page for each item. The page should contain a picture of the product and buying links (PayPal, credit cards, etc.). But donít think the picture alone will be enough to push your products.
Writing product descriptions is necessary if you want to drive more traffic to your site. Be sure the description for each item contains the name of the product (itís best if the name appears at least twice through the description). Youíll also want to list the particulars of each item.
For instance, if itís a black sweater, say that itís a black sweater. This may seem obvious to you, but not everyoneís Web browser or monitor settings are created equally. What may look blatantly black on your screen could appear green to someone else. Itís a good idea to state what the product is made from (100% Italian wool, for example) and what the product might be used for (cool days in the mountains, maybe).
You want the description to feel rich and compelling, something that reaches right out and grabs customers. Create a need and show them how to fill it (tired of cool days and cold nights? This Black Sweater creates warmth wherever you go) if you want to make a sale (or at least, improve your chances of doing so).
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