If you've recently learned that you can rank your business website higher in the search engines for relevant keywords by using search engine optimization techniques, welcome! SEO is a big field, and you'll find lots of articles and advice. Some of it will be good, and some...not so much. Keep reading for some of the best SEO advice you'll find.
I mean that literally, by the way. Our sister site, SEO Chat, boasts not only some excellent articles on the subject, but a dedicated forum where members freely ask questions and share their knowledge. Even those who've been doing SEO successfully for decades can be found answering newbie questions here. It was one such question that inspired a great thread recently. The original poster, who'd just joined last month, asked “What was the single best advice you got from SEO Chat?” So far it's inspired a ton of answers from our most respected members.
DarrenHaye replied first with perhaps the most obvious response: “Content is king.” Expanding on that point, Test-ok added that “More better written articles, makes a better internet.” That advice reminds us all that we're not writing for the search engines; we're writing for our visitors, and as we improve our articles, we improve their online experience.
Other members pointed to the importance of getting good quality backlinks. One forum member who's been with us about a year and a half noted that “Patience is one of the SEO's best qualities,” which is wonderful to keep in mind when a campaign or site refresh seems to be taking a while to show an effect. Certainly patience is needed at every stage of SEO, whether you're building backlinks, advertising, or creating new content!
ChillDot chimed in with the importance of taking whatever you read about SEO with a grain of salt. He reminded us to “just take the advice and test it yourself, after all, we are all just providing estimated guesses.”
Dr.Marie brought a very personal perspective to the topic. In her more than two and a half years on SEO Chat's forums, she's gone from knowing very little about SEO to becoming one of our more knowledgeable members, learning from the forums and applying what she's learned to increase traffic on her website. She talked about another member telling her “that when he creates a new article he spends several hours (or days sometimes) to create the article and then about 5 minutes on SEO.” The point, of course, is to not get too hung up on the SEO aspects of your content – especially if you're trying to apply tips and tactics to the detriment of simply creating good content.
Advice about content came up a lot, as you can tell. Jbacchi's advice regarding the creation of content was direct and to the point: “If you can't do it better, don't do it.” To put it simply, that's the way you beat your competition: by doing it better than they do.
To me, though, the best, most useful advice to keep in mind came from SEO_AM. He reminded us of the first rule of business – find a need, then fill it – and explained that “Doing business online is no different.” Of course, it's even more competitive online – and if you do not fill that need completely, you can be sure that someone else will. Good luck!
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