Website Content

  Homes arrow Website Content arrow Win 'em over with contests:
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Win 'em over with contests:
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 3 stars3 stars3 stars3 stars3 stars / 1

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Win 'em over with contests

    By Kristie Tamsevicius

    Looking for a sure fire way to promote your business? Contest are a fun and highly effective way to promote your business. People LOVE winning things, so what better way than a contest to gain new customers.

    The best way to ensure a smooth contest is to create a plan first!

    Here's a checklist to help you plan your contest!

    STEP ONE - Determine contest objectives.

    Before holding a contest, determine what your goal is. Specific objectives produce measurable results! Example: Gain 100 new customers. Sell 20 new gadgets.

    Contests can help:

    Generate leads/gain customers
    Drive traffic to your web site
    Introduce new products
    Educate people about your product
    Build awareness/promote name recognition
    Build an opt in email list
    Get sites to link to you
    Generate new ideas

    STEP TWO - After setting your contest objectives, determine which type of contest best suits your target audience and helps meet your objectives.

    Here's the basic contest types:

    Sweepstakes/Lottery: Simply collect entrant's name and the winner is drawn at random.
    Skill contest: The winner of this kind of contest is chosen by a panel of judges based on certain criteria: best, worst or most creative.
    For added pizzazz use celebrities or industry experts for judges. This will add excitement and credibility to your contest. This makes a great excuse to meet and add these influential people to your personal network!

    Here's some skill contest ideas:
    - Person/Business/Web Site of the Year contest - Best essay for a subject
    - Best project: create a video, build something, a race - Most tips: send in your tips (winner with the most tips wins) - Performing Stunts - like on Double Dare - Quizzes - Like Who Wants to Be a Millionaire

    Preselected number: The 100th caller/email received wins. The first 10 customers in the door receive a prize.
    Preselected winner contest: Send a key to every customer. They can all try to open the mystery chest holding the prize, or the winning key can start a car. Or for a WEB version of this use a number key. Clients can go to your web site to see if they hold the winning number. (Great traffic driver!)
    Multi-level contest: Here several contests are chosen to be finalists and then from the finalist is chosen the GRAND PRIZE WINNER. Both the Miss America contest and the Publisher's Clearinghouse Sweepstakes are of this type.

    STEP THREE - Set a contest budget.

    Make sure you set a reasonable one. If your goal is to get 100 more customers. What are 100 more customers worth to you? If your goal is to sell 10 more widgets. How much is that worth?

    STEP FOUR - Pick a contest theme.

    What will you call your contest. Pick a fun catchy name. Here's where a brainstorming session could come in handy.

    STEP FIVE - Choose a prize suited to your target audience.

    Make sure the prize is one worth winning! (cash, free product or service, vacation, dream date, a year supply of something, a makeover, a shopping spree, use your imagination??)

    STEP SIX - Create contest rules.

    Like any game there has to be a set of rules to make sure your contest is fair and entrants understand the specifics of how to enter, who qualifies, all the details of the contest.

    Make rules that are easy to understand, clear, and concise. If you need to have a legal version set some separate Official Contest Rules.
    Click here to see an example of official contest rules.

    Be sure there is no purchase necessary: it's the law! If targeted mainly for folks who purchase, create a way that nonpurchasing people can enter too!
    Determine number of prizes to be awarded

    STEP SEVEN - Set time frame of contest.

    Give people enough time to find out about it and enter. But create a short enough time frame to create a sense of urgency.

    STEP EIGHT - Get the contest in motion.

    Create your web pages, your brochures, sign up forms, special email addresses, a tracking system. entry forms etc.

    Tips for Contest Sign Up:
    Make it easy for people to sign up.
    Give people several ways to enter:
    email, fax, mail, phone.

    Here's a sample sign-up form

    Here's some other sign up tips:

    Don't ask for a TON of personal information, you'll turn people off.
    Respect people's privacy: Tell them up front that you won't share their email address with others.
    No spam! Give them a way to opt off your list.
    Clearly tell people where they can contact you with questions.
    Frequently list links for Contest Sign up
    Use a Popup window to promote contest! Click here for the popup code. Just copy and paste the script between the <head> </head> tags in your HTML code. You'll see a blank page. Do view source to see the code.
    Use a special email address for the contest something like
    Make sure to setup autoresponder: This is a opportunity to tell entrants about contest details as well aslet them know about product and price information.

    STEP NINE - Promote!

    What good is a contest if know one knows about it? When you've got an event that is THIS exciting tell the world about it.

    Here are some ways to promote your contest! - Announce in newsletter
    - Announce at contest sites
    - Create a web page
    - Direct mail
    - Email announcement to your opt in list - Javascript pop up window on your site. Click here for the popup code. Just copy and paste the script between the <head> </head> tags in your HTML code. You'll see a blank page. Do view source to see the code.

    Here's some sites where you can announce your contest: Winning Ways Frank's Online Contests Contest World

    STEP TEN - Announcing the Winner

    Drum roll please... Make sure to end your contest with a bang! You've created excitement during the contest, maintain that excitement to the end.

    Here's some ways to announce your winner!

    Send out an email to all entrants
    Announce it on site
    Send out a press release
    Announce in your newsletter
    Announce it on radio or TV
    Announce it at a major event
    So next time you need to stir up a little business try winning 'em over with a contest! It's a memorable FUN way to grow your business, your profits, and your network!

    Article by Kristie Tamsevicius, author of the newly released ebook, "The Ultimate Guide to Creating and Marketing eBooks." ( Kristie Tamsevicius is President of Kristie's Custom Design ( a full service web development and hosting services. Subscribe to our FREE Internet marketing ezine THE EDGE at

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Content Articles
    More By Developer Shed



    - Words of Wisdom from SEO Chat Forums
    - Three Ways to Approach Content Differently
    - Thinking Beyond the Sale
    - Don`t Use Article Spinning Software
    - Give Customers the Gift of Convenience
    - Target Your Content for SEO
    - You Need Likes as Well as Links
    - Double Check These Before Going Live
    - Liven Up Your Blog with Video Content
    - Get Your Spelling and Punctuation Right
    - Improve Your Site`s Grammar
    - Content Marketing Checklist
    - Keep Traffic on Your Web Pages
    - Use a List to Increase Traffic
    - Write With a Purpose

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap