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WEBSITE CONTENT

Why is Content Important?
By: Dechen Lau
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    2007-01-31

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  • Why is Content Important?
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    Why is Content Important?


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    Content is the soul of a website. Content is comprised of the words or text on a web page along with the graphics and structure of a website.Today Web content is the best tool for building relations with your potential customers. The look and feel of a site is crucial but quality web content may be more important.

    Two of the most popular methods of getting traffic from search engines include PPC Pay Per Click and SEO Search Engine Optimization.

    PPC:

    Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you PAY for top placement. Their strategies for placement differ slightly. Some search engines will give you higher placement if your ad has a higher click-through rate (meaning more people click on your ad in ratio to the amount of times your ad was shown), others give top positions to the highest bidder.

    You probably already know that surveys are excellent for finding out what your target market wants. But if combined with low cost, quick and dirty Google PPC, surveys can also send lots of targeted prospects to your site every month.

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