Why You Need Content Categories - Sorting it Out
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Once you have a list of potential categories to play with, itís time to start sorting it out. Start looking at the existing content on your site and see where and how each piece potentially fits in with these category ideas. Write the titles of each piece of content on your category list.
Do some pieces of content seem to fit in more than one category? Go ahead and include each piece of content in all possible categories on your worksheet. You actually want your content to fit into multiple categories whenever possible, as this helps some pieces of content receive a wider exposure to your online audience.
Once you start working out potential categories and looking through your content, youíve already started the process or sorting and organizing the meat of your site. This process can begin to feel very tedious, and depending on how much content your site offers it could be time-consuming, too. The process, however, is very much worth it in the end, so take good notes when working out content categories to save yourself as much work as possible. Figure out the categories on paper, then start creating them on your site.
Finding content that doesnít seem to belong? Write these pieces down on a separate list. For your current purposes, these pieces are extremely important. If they donít fit into a category youíve thought up, where do they belong? Start writing words or themes for each unsorted piece. If common words and themes seem to appear, you have another natural category choice. You may need to search to start to find common denominators in your content, or you may find that one or two categories have very little content in them. This could be a queue for you to start writing more in this category, which helps you achieve a more well-rounded site.
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