Why No One Finds Your Content - Customize Your META
(Page 4 of 4 )
It’s tempting to create a single set of META tags for your entire site and use this code on every single page -- but don’t. Many of the main components of all META tags will be the same, but the main keywords on your site’s pages will not be identical every time. This means you need to make sure the keywords and description are custom-tailored to every page.
If you want your page to be searchable to search engines, make sure META tags are in place and that they’re correct. Remember to customize your tags on a page-by-page basis.
“Incorrect” META
You’ve customized your META tags for every page, written keyword-rich descriptions and paid careful attention to keyword density. So…why aren’t more people finding your content even now? Always remember to account for human error as well when you craft your META tags.
The Internet is a place for speed and one-click ease -- and that means people don’t have a whole lot of time for typing even when it comes to their own searches. It’s common for people to type misspellings and incorrect grammar in their searches. This means that you may have to compensate.
Commonly misspelled words include those words with a double L, double S, and words with an i and e combination. Names of people and places are also commonly misspelled. Include the misspellings in your META tags (not within the content itself), so that even improper searches will yield the right results. Search engines may not make mistakes, but real people do. Include these mistakes to make sure your site is included by the search engines.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
