Why No One Finds Your Content - META Tags: The Code
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META tags are based on HTML code, the primary language used to design pages on the Internet. You don’t have to know a great deal about HTML to use META tags. When you know the basic formula for META tags, you know everything you need to gain search engine attention. In general, META tags always look similar to the following:
<META HTTP-EQUIV="Expires" CONTENT="Mon, 11 Dec 2006 00:00:00 GMT">
<title> Page Title Here </title>
<META NAME="keywords" CONTENT=" your keywords here, separate with a comma ">
<META NAME="description" CONTENT=" Brief description here .">
<META NAME="ROBOTS" CONTENT="ALL">
After the first occurrence of the word CONTENT, you need to type in all the keywords associated with the particular page for which you’re writing your META tags. The page title is simply the title of the page; this will appear at the top of the browser when traffic visits your pages. After the second CONTENT, you’ll write out a brief description. This will appear every time your site shows up under search engine results.
The code may be short and sweet, but it’s worth it to put a little time and effort into your META tags. If you’re taking the time to put them on your pages, take the extra time to make them as effective as possible.
META Tags: The Words
<META NAME="keywords" CONTENT=" your keywords here, separate with a comma ">
Your META tags are made to point search engines in the right direction when it comes to your keywords. To put your tags to best use, be sure that the words you list actually appear on the same page where you’re inputting the code. To make sure you’re targeting the best keywords, check the keyword density of the page. There are many good online keyword calculators which show you exactly which words appear, and how many times. Your META tags should always highlight the most frequently-appearing keywords on the page.
META Tags: The Description
<META NAME="description" CONTENT=" Brief description here .">
Your META description is an absolute essential. This description will be visible under the link to your site which appears on search engine results (see examples). This description should contain your main key words and phrases, as well as provide a brief description of your site so traffic knows what you expect when they visit your pages.
Next: Easy META Generation >>
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