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WEBSITE CONTENT

Why Feature Webisodes?
By: KC Morgan
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    2009-08-14

    Table of Contents:
  • Why Feature Webisodes?
  • What Makes a Webisode?
  • Why Webisodes?
  • Featuring Webisodes

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    Why Feature Webisodes? - Why Webisodes?


    (Page 3 of 4 )

    So, Webisodes exist online and they’re a lot like TV - give or take a few differences. But why put Webisodes of any program on your site? Don’t you already have enough features to tempt traffic, entice visitors and provide entertainment for all?

    Webisodes can add another dimension and a great feature to your site, and they should be considered even if you feel that your content is already rich in streaming video. Streaming video is highly popular and often used online because Internet users like interaction and entertainment that’s graphically pleasing. Replete with audio, visuals and user control, streaming video is a great addition to any Web site.

    Webisodes take streaming video on your site one step further, and give all your visitors a great reason to continue visiting your site. If you have a site, you have a pretty good idea of how Internet traffic works. Surfers go to a search engine and enter words which might interest them (which could be anything from a celebrity name to a business idea). The search engine returns a huge list of results so that Internet traffic can pick and choose the sites which seem the most interesting.

    Users may click a few pages and briefly scan the contents, often spending less than a minute sizing up each page. If something on a page happens to reach out and grab them, they might spend a little time lingering on the site. If something on the page really, really grabs them, they might decide to visit that site again…if they can even remember the address.

    If they have an incentive to visit that site, a real reason to come back to surf more content, visitors will bookmark a page of interest and return at their leisure. They might return to the same site several times a week. They might even like it so much they share the link with their friends.

    In today’s entertainment-driven society, Webisodes are a great way to start roping in the traffic. This serialized streaming video can be a fantastic draw to keep them coming back for more. Webisodes are often debuted one at a time, the same as a program on television. New episodes may be offered once a week or once a month, a regular content addition which will give traffic a reason to continue to check the site.

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